The Paper Test
It looked great on paper.
Most strategies don't fail because they're wrong. They fail because they never make it off the page and into how people actually behave.
This is a ten-question assessment on the gap between your strategy on paper and your strategy in practice.
10 statements. Honest answers, not aspirational ones.
A number at the end that's honest and candid.
01
See exactly where it's leaking.
Your number tells you there's a gap. The full diagnosis tells you which of the five points it's leaking from — and the specific fix for each. Sent to your inbox, free.
No spam. One email with your results, the occasional sharp idea, unsubscribe anytime.
Your full diagnosis
Where the strategy is leaking
Five points decide whether a strategy sticks. Here's how each of yours scored, weakest first, with what's actually broken underneath.
What closes the gap
The gap isn't a willpower problem. It's a design problem and design is fixable.
The Steering Guide is the framework for closing it: a Guiding Principle people can actually act on, the mindsets that carry it, and the behaviors that make the new choice the easy path. It's the system behind It Looked Great on Paper.